The ServForge Blog
Contractor Marketing Blog
Practical articles on lead generation, local SEO, paid ads, websites and video for home service contractors.
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How to Get Roofing Leads Without Buying Shared Leads
How to get roofing leads you own: fix follow-up, build reviews and referrals, prepare for storms, run Local Services Ads and track cost per signed job.
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Local SEO for Contractors: A Practical Checklist
A priority-ordered local SEO checklist for contractors: Business Profile, service and location pages, reviews, listings, links, schema and tracking.
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Truck Wrap Cost for Contractors: What to Budget
Truck wrap cost for contractors: real shop prices for full wraps, partial wraps and lettering, what drives a quote, and how to track wrap calls.
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Google Guaranteed vs Google Verified for Contractors
Google Guaranteed is gone. Learn what Google Verified means for contractors, how to earn the badge, and where to remove old guarantee claims.
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How to Get More Google Reviews as a Contractor
A compliant system for getting more Google reviews: when to ask, how to send your link or QR code, what Google and the FTC prohibit, and how to reply.
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Are Angi Leads Worth It for Contractors?
How Angi leads are priced, shared and credited, per Angi's own pages, plus the math to judge them by cost per booked job instead of cost per lead.
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Google Business Profile Optimization for Contractors
How contractors set up and optimize a Google Business Profile: service areas, categories, photos and a review process that follows Google's rules.
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Speed to Lead and Follow-Up: Where Contractor Leads Go Cold
Why more contractor leads create more waste when response and follow-up are slow, plus a practical process for helping interested homeowners take the next step.
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5 Contractor Marketing Mistakes That Cost You Jobs
The 5 contractor marketing mistakes that cost booked jobs, from slow lead follow-up to untracked ads, plus the fix for each one.
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Short-Form Video for Contractors: What to Film and Post
Short-form video for contractors: what to film, how to hook viewers in 3 seconds, where to post, how often, and how to tie clips to booked jobs.
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How to Choose a Contractor Marketing Agency: 10 Questions
How to choose a contractor marketing agency: a 3-step check, 10 questions to ask, red flags, pricing models, and how agency types compare.
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